Approach.
Our Approach to Destination Brand Tourism
At The Wild Blue Films, destination brand tourism is about more than showing where a place is. It’s about expressing who it is.
We partner with tourism organizations to create cinematic, on-location storytelling that captures the experiences, culture, and outdoor lifestyle that define a destination. By embedding in the environments and communities we film, we document real moments as they unfold—revealing the emotion, energy, and identity that inspire people to visit.
Every destination project begins with strategy. We align with marketing goals, target audiences, and campaign needs to design productions that support real tourism objectives—from visitation growth and brand positioning to media outreach and long-term content development. Each shoot is structured to produce a full ecosystem of assets: flagship brand films, campaign content, social and digital visuals, and enduring content libraries.
We don’t just create tourism videos.
We build destination storytelling systems that elevate regional brands, fuel marketing efforts, and drive measurable results.
Seasonal Destination Coverage
Seasonal content is one of the most powerful tools in modern tourism marketing. Travelers want to see what a destination looks like throughout the year—not just on its best weekend.
The Wild Blue Films offers structured seasonal shoots that capture the evolving personality of a destination: spring renewal, summer adventure, fall color, and winter atmosphere. Each seasonal production is strategically planned to build a robust visual content library that tourism organizations can use across websites, social media, ad campaigns, visitor guides, and partner marketing.
Seasonal coverage may include:
Lifestyle photography of visitors and local experiences
Cinematic destination highlight films
Drone imagery and environmental storytelling
Lodging, dining, downtown, and recreation features
Campaign-specific vertical and horizontal video content
The goal is to give tourism partners a constantly refreshed, professional media library that supports year-round promotion.
A Long-Term Creative Partnership
The Wild Blue Films positions itself not simply as a production vendor, but as a long-term creative partner. We work collaboratively with tourism teams to align our content with campaign goals, seasonal initiatives, and economic development efforts.
By combining seasonal destination shoots with recurring event coverage, our partners receive:
Consistent branded storytelling
A growing, evergreen content library
Stronger campaign cohesion
Improved visitor engagement
Higher perceived destination value
Our productions are designed to serve multiple departments and initiatives—from tourism and hospitality to city branding, event marketing, and partner promotion.
